Sports

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Reimagining Athletics Competitions: From Annual Events to Fan-Centric Experiences

Fans expect more from athletics competitions now than ever before. Thanks to on-demand entertainment at our fingertips, athletics fans are no longer satisfied with just a handful of events and competitions per year. Audiences are hungry for more of their favourite athletes, and the athletics competition industry needs to capitalise on this desire for more […]

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Extreme Sports in Video Games: Where Virtual Thrills Meet Reality

Something extraordinary happens when reality meets pixels, especially in such dynamic fields as extreme sports. Video games let players attempt death-defying stunts without risking life and limb. From snowboarding down impossible slopes to pulling off triple backflips on motorcycles, extreme sports games give players the rush of adrenaline from the safety of their couch. The

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